With the new generation of GoodHome painting tools, we reduced the volume of plastic across the range, while delivering a better customer experience through improved ergonomics for a wider variety of grips and designs that sit closer to customers' stated and implicit needs.


I designed the paint rollers, scraping knives and filling knives.
I also worked on the renders for the paintbrushes' Red Dot award.
Discovering the principles for a suitable paint roller grip
David, Andre, Gordon and I tested and scored 16 rollers and trays against overall comfort and grip, plus 3 main grip holds.
With this methodical approach, we could numerically assess whether our design directions were the right ones to support the different hand grips, thumb positions and rolling styles.

Applying grip design principles to different handle types
I carried out a similar process for the smaller roller handle, and for the scraping knives, referencing online videos to help me understand the main hand grip positions.

Knowing when to throw out the playbook
Our customer feedback and research showed us that users preferred to grip the blades directly, sometimes opting to use various cards for greater control and less bulk.
In response to that need, we moved to the continental filling knife format; the reduction in plastic was the cherry on top.
Project details & credits
- Role
- Industrial Designer
- Dates
- 2024 - 2025
- Employer
- Kingfisher
- Brand
- GoodHome
- Worked with
- David Needham, Andre Pereira, Lisa Joyce, Gordon Smith, Pui-Shan Cheng, Tom Jarvis